Community Impact
Our Values
Wide Bay Kids is a community led not-for-profit media company committed to connecting families with each other, with services and business in the Wide Bay region. We welcome and support diverse families, business and community service partnerships to walk along-side our evidence based programs, activities and promotion, to build better relationships, better collaboration and a better region. Wide Bay Kids believes when the community works together we can create a safe, inclusive environment where families thrive.
WBK Values:
- Families First
- Meeting community where they are at
- No judgement
- Listen and consult community
- Actively participate in local networks
Community Impact
The relationships, partnerships and grass roots community involvement has always been at the core of Wide Bay Kids. We have facilitated;
❖ 120 playgroup sessions
❖ 100+ community events
❖ 60+ network meetings
❖ 30+ community initiatives
10 Years of Community Projects - Supporting our Community
❖ 2012 Online Community Network
❖ 2013 Wide Bay Kids Playgroup & Ball Games
❖ 2013 Hinkler School Holiday Program
❖ 2014 School Holiday Pocket Guide
❖ 2015 Star Moves
❖ 2016 Paint Bundy REaD
❖ 2016 Simply Play
❖ 2016 One Book One Bundy
❖ 2016 FAB Awards Winner
❖ 2017 First 5 Forever
❖ 2017 Mud Stomp Gin Gin
❖ 2018 Cultural storytelling
❖ 2020 Child Protection Week Let Their Voices Be Heard
❖ 2021 Regional attraction & retention research
❖ 2022 Creative Kids Workshops
❖ 2022 Welcome to Bundaberg Pack
❖ 2022 Happy Hearts of Bundaberg
❖ 2022 The Seekers Tree
❖ 2022 Australia's Biggest Quiz
❖ 2022 Paint Gin Gin REaD
❖ 2022 Children's Week Activities
❖ 2023 Welcome to Bundaberg Website & App Launch
❖ 2023 Easter in the Gardens
❖ 2023 Community led research
Growing our People
❖ 3 Board of Directors
❖ 7 Management Committee members
❖ 68 Parents & Friends
❖ 1 Administrator
❖ 1 Graphic Artist
Our Audience
Wide Bay Kids has been providing honest, reliable information to families since 2012. We have established strong relationships with families. Our audience knows they can trust us. They are highly engaged, respond and take-actions based on our recommendations. Wide Bay Kids is committed to helping businesses build a meaningful relationship with customers by connecting with our highly engaged audience.
Digital Influence
❖13 Thousand reach per month
❖ 11 Thousand Facebook Followers
❖ 2 Thousand Instagram Followers
❖ 11 Thousand Email Subscribers
❖ 1 Thousand Event Group Followers
❖ 170 TikTok Followers
Wide Bay Kids have been consistent across all our platforms since 2012, which is why we are one of the most recognised parenting influencer brands in Central Queensland. We are also well-used by visitors from other states who come to Queensland with kids and what to make the most of their stay.
Community Snapshot
❖ 120 thousand visitors to our website per year
❖ 67.5% Females aged 25-44 years
❖ 150 thousand website page views every year
❖ 79% Find us organically on google
❖ 63.8% Find what they are looking for on our website
❖ 36.2% Ask Questions, Ask for recommendations and referrals
Everyone loves the School Holiday Pocket Guide
Published every Easter, Winter, Spring and Summer school holidays. 40,000 guides are distributed to schools, childcare centres, kindergartens, accommodation providers and tourist attractions across Bundaberg, Gin Gin and Childers. Digital guides also available online and social platforms.
❖ 40 thousand circulation per year
❖ 33 Schools
❖ 56 Child Care Services
❖ 15 Tourism Centres
❖ 60 Accommodation Providers
❖ 4 thousand digital downloads per year
Welcome To Bundaberg
The Welcome to Bundaberg is an initiative of Wide Bay Kids in response to the growing number of families moving to the region. We believe it is an entire communities' responsibility to embed new families into society including businesses & community-focused stakeholders all doing their part. The aim of the Welcome to Bundy pack is to link new families with the people & places who can support them. Welcome To Bundaberg comprises of 3 opportunities to connect to our audience:
Welcome To Bundaberg Physical Pack:
• Physical pack given to new families arriving to Bundaberg
• Individually packed based on the registered family's needs.
• Include an item of value in the pack promoting your business, school, service.
• 200 distribution in 2022-2023
Welcome To Bundaberg Printed Guide:
• Full page display advert size 109mm x 210mm.
• Full page editorial advert
• 10,000+ copies printed and distributed in 2023
Welcome To Bundaberg Website and App:
• Website listing, and online featured articles
• App push notifications
Our Supporters
At Wide Bay Kids, our partners help us connect our community with business and services in the region. They help us deliver programs and services that make meaningful, and magical events for families across the communities we serve. Without the ongoing support from organisations like Access Recreation and those listed below, Wide Bay Kids would not be the organisation it is today. We are incredibly grateful to our volunteers for their continued support of our vision and mission of connecting community to create a better Bundaberg.
Strategic Objectives 2021-2025
Wide Bay Kids 2021-2025 Strategic Plan is bold, pushing us to improve, innovate, create and open ourselves to opportunities that will have a greater impact in our community.
Focus on our Strength
Wide Bay Kids recognises the need to focus on its core business, seeking to identify gaps within current services and products, ramping up opportunities to expand and diversify revenue streams and value add to the work we are good.
Success for the Future
Wide Bay Kids recognises the risks and opportunities associated with managing multiple revenue streams with competing priorities. For further growth it is important we focus on innovation, flexibility and community led research. We acknowledge the role of data, information and knowledge management and sharing.
Providing opportunities
Wide Bay Kids will reflect and pivot when necessary and identify key barriers preventing the organisation from moving ahead. The need to diversify and identify gaps where it may better support new families, multicultural and marginalised people in our community further.
