Facebook Graph Search – Business Support
Facebook Graph Search
Graph Search is a search tool located within Facebook. It’s a search engine based not on websites but on entities – people, places and things. As a business owner you want to appear in Graph Search results. You also want to use Graph Search to find and learn about your clients and potential customers. To start using Graph Search simply type in a search phrase into your Search Facebook field (this is the field you use to type in page names, friends names etc).
1. Using Graph Search to be found:
Instead of searching on google users are now searching within Facebook. Facebook Graph Search returns a list of pages, posts, events, people, photos etc who have had interactions with the search phrase. For example, if you are the owner of a baby store in Bundaberg you want to appear in the search results when someone types ‘baby stores in Bundaberg’. To do this make sure you:-
Have claimed your “Place Page”. Ensure you have a relevant category selected under your About page and that you have added all your basic page information; and
Encourage customers to ‘check-in’ when visiting or using your services.
2. Using Graph Search to learn about your clients:
Graph Search helps you target specific customers’ interests which will help when creating Facebook Adverts, running competitions on Facebook and when creating your Facebook content plan. Here’s how:-
Search for “Pages liked by people who like insert your business name”. This will return a list of pages who your followers also ‘like’. By looking at other pages liked by those that like your business page you start to gain a better understanding of the other interests of your pages audience. Use this search phrase to also search for “Pages liked by people who like ‘insert name of competitor business page‘”. Do the two lists differ? Why do you think that is? This information is helpful when thinking about what content to post on your page. Do your followers like other local pages, would they be interested in information shared from these pages? Do your followers like larger brand pages (for example ABC for Kids or Mister Maker). If they do, start sharing content from these larger pages.
- Now search for “Favourite interests of people who like insert your business name”. Also search for “Favourite interests of people who like insert your competitor business page and insert your business name”. You can use this information when running a Facebook advertising campaign. Enter the interests into the appropriate section and target your potential customers further. Also use this information to plan your page content. Adding a post about ‘sewing’ if it’s a strong interest theme with your followers will have a higher tendency to engage.
- Running a Facebook competitions. Try searching for “Favourite insert restaurant/live show/shop of people who like insert your business name”. The results of this search can be used to help determine what prize to give away. If your followers like to eat at Nourish Café there’s not much to gain by giving away McDonalds vouchers.
For more information about Facebook Graph Search visit them on Facebook
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