Easter in the Gardens 2023 was not limited to the Bundaberg Botanic Gardens, but also reached out to other locations, including Bundaberg, Gin Gin, Childers Libraries, and Alexandra Park Zoo.
The project saw impressive online engagement, with 5,326 Easter in the Gardens website page views and 94,566 Easter in the Gardens Facebook reach.
The project was also featured on the front page of Bundaberg Today and in an article with a circulation of 21900, in addition to an Easter School holiday pocket guide advert and map with a circulation of 10,000, 400 flyers, and 30 posters. The project was also featured on ABC Wide Bay, with two interviews and a weekly audience of 43000. Coverage also included articles published with Bundaberg Now, Bundaberg Tourism, BN Weekender Digital Magazine and School Holiday Digital Pocket Guide.
Sponsors, Artists, Bundaberg Botanic Gardens and Attendees also provided exposure by posting to their socials during the event project timing.